What You Need to Know About Personal Branding

Personal Branding

When you think of branding, you probably think of well-known corporations. However, you are your own personal brand. Although personal branding may seem intimidating, there are many simple methods you can use to brand yourself effectively and achieve maximum success.

Define Your Goals

Before launching a concentrated branding push to advance your career, consider what you would like to accomplish. Laying out a vision allows you to expertly craft the details of your branding campaign. Determine the positions you want to land, and target your specific moves to achieve those goals.

Get Seen

Although social media is a useful tool for personal branding, you’ll want to seek out additional ways of building your online presence.

Getting published in industry outlets or writing a blog can cement your brand further. Commenting on relevant articles, blogs, and posts — from other thought leaders and influencers in your industry and region — is another effective way to be seen as someone engaged in the community. It demonstrates your ability to contribute to the conversation. Additionally, it lets your name and content be seen by the author's network, which increases your exposure.

Boost Your Value

Increase your marketability and value by pursuing relevant professional certifications. Be sure to include your advanced degrees and most meaningful certifications in your professional profiles and bios. 

Volunteer work is another excellent way to simultaneously increase your skillset and demonstrate your initiative to prospective employers. 

Developing a strong personal brand is one way to open the door to long-term professional prospects. A staffing firm, such as United Personnel, can be an ally in building your brand — helping identify your most marketable experience and credentials, and promoting them to an extensive network of employers. Contact us to learn more about how our team can support your professional advancement.